Copywriting from a smartphone: how to completely switch to work from a mobile phone

Where I sat down, I work there

Typing texts on a smartphone seems to us not too enjoyable. On a small screen is difficult to print, check, edit. These problems and analyze. Immediately make a reservation - we will talk about the technology based on Android.

Work on the smartphone takes place in two scenarios:

  1. As an addition. You type in free minutes in transport, during breaks at work (if you combine), in a car, in a park, lying on a bed (isn’t it a dream?). Then the text is finalized on the desktop.
  2. As the main method. The advantages are location independence, the desktop is always with you. Applications and web services allow you to fully transfer work to your smartphone.

In the first case, you will need to merge the working documents into a single network in order not to lose data and instantly switch from one device to another. In the second, you can not do without the means to complete the work with the text.

So, the theory is finished, then naked practice. We will need:

  1. Text editors.
  2. Normal input tools.
  3. Cloud storage.
  4. Web browsers.
  5. Online services for checking texts.

Why is everything plural? The point is the specifics of working with smartphones. For example, the mobile version of Google Docs sometimes does not recognize the highlight in Microsoft Word documents. Mozilla Firefox, Yandex Browser and Google Chrome display some pages differently (especially in full size). The cloud storage capabilities of Dropbox and Google Disk are different. Application updates sometimes disable them and have to temporarily switch to analogs. But first things first. Let's start with the main thing: a program for typing.

See also: 9 errors in the layout of the article, because of which you lose readers

Text editors for Android: mobile versions of programs

Immediately give up applications like notepad or records in txt format - the texts of them have to be transferred, copied - these are unnecessary actions. In addition, not all such programs have a function to undo the last change, and this is important when a random touch instantly removes the selected text. A copywriter needs a full text editor.

Microsoft Word

To work with the Android platform, the service is provided free of charge, an annual subscription is not required. At the same time, the mobile version repeats the functions of the “large” program and, most importantly, the “native” formatting is preserved. Download Word can be in the Play Market - after entering the name of the program will be the first in the list.

If you already used Word 2016 before, after logging in to your account, you will see documents from the One Drive built-in "cloud". If this is the first experience, you will have to register.

For new registration, the program offers to enter the mail or phone number. Set a password, enter the received code, wait until the system updates the files. Everything, enjoy - you have a full-fledged "Word" on your smartphone, the best program for working with text (according to Microsoft).

So where to start? On the start page, the editor suggests opening a file or creating a new one. Please note - the program opens files from any storage, but sometimes refuses to edit them before transferring to one of the supported cloud services. The editor connects to Google Disk only when you pay for an Office 365 subscription.

Pay attention to the item "My device". If you choose to save in your smartphone, then you can work without an internet connection.

Be careful - if something happens to the device, then you can lose all the data with it! An important recommendation when using a smartphone is to use cloud services.

Features of the mobile version of Word

What gives the freelancer this program. If you are used to the Microsoft office suite, Word is the best choice. File creation begins with a template. There are not too many of them, but ready-made forms show the capabilities of the application.

Automatic saving, synchronization, spell checking, character counting - all the chips work. Add pictures, charts and other infographics. Insert comments, selected text, draw, underline. Format by any means without fear that the customer will move the text and the document will not be displayed correctly.

See also: 10 old and new dogmas in copywriting, which can be challenged

Word flaws

If you are using the 2007 or 2010 version of the office on your computer, you will have to redo the file format - Mobile Word only works with the docx extension.

In addition, Word still remains a paid product and the inscription:

appears every time you try to use additional functions of the program - synchronize with Google Disk, divide the page into columns, change orientation, etc. But overall, Word remains one of the best freelancer tools, at least on a smartphone.

Google docs

Direct competitor Word is not far behind in quality - it is a free application with lightning-fast storage and a simple interface. Compared to the desktop version, the possibilities are slightly reduced. The Google application does not refuse to work with other formats, but is fully revealed when using Google Docs, which are inextricably linked with the proprietary cloud service and exist only here.

For Android smartphones, Google Docs is a natural extension of the system. Google Drive is usually installed in the basic version, and Docs is downloaded as an add-on.

See also: Love at first sound: how phonosemantics helps the copywriter

What Google Docs Can Do

If Google Docs copywriter is a standard format for working on the desktop, then it will get used to the mobile version in 10 minutes. "Documents" are not able to do anything extra, but allow you to do everything you need:

  1. Edit text. The basic set of functions is enough for printing documents. Drawing, texts within the framework - the Google developers considered it unnecessary.
  2. Format paragraphs, add lists.
  3. Set styles, change text color and highlight words.
  4. Insert pictures and tables.
  5. Instantly save changes to the cloud. With a stable connection, you will not lose a single letter.

Perhaps it is this simplicity that makes Google’s docs so attractive? It’s just impossible to get confused, all functions are visible.

Many agencies and companies work through this service, so it is necessary, at a minimum, to master the principles of joint work with documents. In this case, even with a smartphone in hand, you remain in a corporate environment.

Disadvantages of Google Docs

After helpful Word edits (automatic dashes instead of a short hyphen, highlighting the missing spaces after a comma, etc.), the "Documents" are slightly disappointing. Firstly, there is no long dash and quotes of "Christmas trees". More precisely, they are, but only in the form of installation of special characters (on the desktop). On Android devices, the problem is solved - even a regular keyboard can insert the necessary characters.

Third-party keyboards (read more about them) open up even more possibilities for typing characters, so using Google Docs from a smartphone is even more convenient than using a laptop.

Another drawback (or, after all, dignity?) Of the service is its own file format, which, in order to send documents by mail, has to be redone (or specified when sending) into the standard one. But when working in a single system, Google Docs is the perfect solution.

See also: The complete guide to Google Docs: everything you didn't know about, but were afraid to ask

Alternative editors

It is worth trying the additional features of the Android platform. We somehow got used to using Microsoft Word, the new Google office, and we don’t know anything about other programs. Play Market offers a choice of editors for every taste: WPS, Suite, Polaris, Smart, Free, Olive, Docs To Go. Each program has its own chips in the design.

A separate button for calling the keyboard and full editing of WPS Office, an animated interface for Smart Office2, wide possibilities and reading of any formats in the Office Suite, a convenient Polaris Office that for some reason learned to read the text aloud - choose an editor to your taste.

In practice, you will not need office equivalents. Applications from the "dinosaurs" of the market is enough.

Keyboard: how the main Android copywriter tool is implemented

Immediately we forget about the blind printing method - the buttons on the touch screen are not felt. Even the vibration feedback does not save. Over time, you will learn to fall into letters without looking, but even in this case, you work with only two fingers. So some loss of speed is inevitable.

Usually, everyone starts with a regular set of layouts. Frankly speaking, not too convenient for work. The store has a lot of applications for lovers of correspondence and jewelry - with "acidic" design, emoji sets and other unnecessary copywriter trifles.

There are only two professional options for working: Jbak keyboard and its modified version of jbak2 keyboard. On the second program, we dwell in more detail.

After the first launch, we see a scary picture that probably scares more than half of users:

It will take us a couple of minutes to put the keyboard in order. Just a few steps and a working tool in your pocket. Let's start by choosing a layout. The qwerty for tablets turned out to be more convenient and familiar to the others - there are arrows on it to move the cursor, copy and paste text, and in general it looks more like a computer than others.

To enter the settings mode, press and hold the "opt / 123" button, then select "Languages ​​and layouts"

The keyboard still takes up half of the screen, so go to the "Key Settings" item and set a comfortable height for portrait and landscape modes. After that, do not forget to calibrate, so that the program adjusts to new dimensions and your movements.

Then we go through the "appearance" tab - "fonts" and change the font on the buttons (it is recommended to install Monospace), turn off the vibration, add gestures - there are a lot of settings here, but you can do them a little later. Now it is more important to use the main functions and find the characters. To do this, turn on the display of decompiling keyboards in the menu and, accordingly, decompile.

A folder with keyboard files will appear in the device’s memory at: internal storage / jbac2keyboard / keyboards / res

Find the files in the list ru_qwerty_tablet and en_qwerty_tablet. Copy them and move them to a folder. keyboards. Rename the files, but leave the beginning. For example, ru_qwerty_1 and en_qwerty_1. Open in turn with any xml editor. The example uses the ES-Explorer application. The screen shows a text code with which you can do anything. For example, let's add quotes "birds", a long dash and swap the "copy" and "paste" buttons (so that you don't accidentally paste text from the clipboard when typing):

Now let's auto-enter. One of the useful features is the removal of spaces in front of characters. Find the "auto input" item in the settings and tick the penultimate section of the list:

Now the keyboard will automatically erase extra spaces when typing. In addition, you can use templates in your work, create entire folders of ready-to-insert pieces of text, individual phrases or program code.

A very useful feature is your own clipboard. Press and hold the "opt / 123" button and select "Clipboard" in the list. By default, the program saves the last 20 copied texts (the number of elements can be changed).

The author of the modification - (Michael Vyazenkin) can be found in the corresponding group on the forum In the discussions there is a bunch of life hacking for more productive use of the program, the author communicates with users. And what is surprising - is developing for free.

See also: How to become a typesetter, or Why the basics of typesetting should know everything

Cloud services for a copywriter: how to smoothly leave the desktop

Advanced "clouds" are embedded in the program and all changes are saved immediately on the server. The most famous services are Box, Dropbox and OneDrive. You can contact them from almost any application. It is even more convenient to open documents through the clients of the cloud services themselves and select a program for work.

The main rule in working with cloud services is to update data before using it from another device. Otherwise there may be doubles with different continuations and the program will offer to keep the most recent.

Domestic counterparts ("Yandex Disk", "Cloud Mile") for smartphones while working as a remote storage. That is, to work you have to download a file from there, and then download it back and delete the previous version manually. Such format is suitable for storage and transfer, but not for efficient work with documents.

Apart from the rest of cloud services is Google's Disk. Multiplayer team mode is implemented here is surprisingly elegant. With open access to the document, you make online edits or observe how colleagues do it.

In terms of design, cloud services are almost the same, and in terms of functions, too. These are common data storages that allow you to quickly share information and instantly save changes.

In fact, it is much more convenient to work with embedded services - for Word it is OneDrive, for Google Docs - “Disk”.

To work with the "clouds" will require a permanent connection to the Internet, but the information will not disappear and will always be at hand.

Browsers to work on a smartphone

To work with a smartphone will require the correct display of pages. Mobile versions of the sites are often "curves", so you have to use browsers with different capabilities. Consider the top five Android.

The basic requirements for normal operation are the ability to create and structure bookmarks, quickly navigate through open tabs, and ease of use as a whole.

Google chrome

On most Android devices, the Chrome is already installed. Convenient, fast - this browser is good for everyone, except for minor problems with bookmarks. The fact is that bookmarks here are conveniently displayed in folders and subfolders, fully managed from a smartphone, but do not know how to switch places. And if you are accustomed to an ordered list of bookmarks, you will have to configure it through the desktop. Although over the last year Google Chrome has changed so many times that it is quite possible that this feature will soon appear.

The rest of the "Chrome" - a great tool that can translate pages, works adequately with the Cyrillic alphabet, images, file downloads.

Mozilla firefox

The famous "chanterelle" is different here - soft design, visual settings, a lot of add-ons. Until the last update of Yandex Browser and Google Chrome, only Mozilla Firefox was able to forcibly open full versions of sites. Unfortunately, when working with bookmarks folders is not provided - the addresses of the pages are saved as a single list or as thumbnails on the initial screen. Therefore, in the list of browsers, Mozilla Firefox still plays the role of a substitute player.

Except for the problems with bookmarks (which, perhaps, for many - no, and not a problem), "Mozilla" works quite decently. And if on the computer you used "Fire Fox", then the mobile client will not cause rejection.

"Yandex browser"

The Russian equivalent of Chrome is a browser on the same chromium engine, but with somewhat different features and design. To begin with, in the "Yandex" bookmarks are swapped. Make a list of sites in the right order? Easy! But work with folders is implemented only in the "desktop" half of the list - here you can change bookmarks and folders in places, transfer them back and forth, edit.

Mobile half is deprived - here bookmarks are saved in a simple list, as in Mozilla Firefox. No folders and the ability to transfer pages to a full "computer" part. That is, to clean up the bookmarks, you will have to turn on the computer and edit them in the desktop version of the program.

Another program knows how to throw news to taste ("Yandex Zen"), blocks ads, and the control bar at the bottom of the page is more convenient when working from a smartphone. In general, the program is a serious competitor to Google Chrome and the only option for "import substitution".

See also: Why is it time for copywriters to stop listening to marketers and go to learn writing skills

UC Browser: the famous Chinese "squirrel"

Developers are very active - UC Browser has already bypassed the leaders in many ways. Full work with bookmarks, appearance, setting up notifications, page display, home screen - the program easily adapts to specific requirements. And, perhaps, this is the best application from the entire list.

Even the preview of the open tabs looks like the user wants: in the form of a list or full-screen images.

The only reason many people stay on "classic" browsers is a habit. Новый гибкий интерфейс, бесчисленные настройки, усиленная защита - "белочка" явно обскакала большинство конкурентов и представляет серьезную угрозу для лидеров.

Puffin Browser

Еще один необычный и нужный инструмент для просмотра сайтов. Отличается от остальных дополнительными способами управления - имитацией мыши, джойстика и принудительным вызовом клавиатуры. Как и UC Browser, Puffin позволяет редактировать закладки, создавать папки, менять страницы местами. Интересно, почему Google Chrome, "Яндекс Браузер" и Mozilla Firefox никак не доберутся до этой функции?

The program helps in situations where standard control methods are indispensable - the mouse pointer opens pop-up menus, helps to get to the desired point on the screen. The keyboard appears smoothly and disappears. With a joystick, you can try playing browser games, although the pleasure is dubious.

The preview of open pages is also implemented unusually - the slider in the upper left corner changes the size of pictures from small icons to fully readable thumbnails.

Imitation of a mouse helps to get used to work on a smartphone, and it really saves while browsing some sites.

Browsers synchronize bookmarks with the desktop version - log into your account and do not lose the saved pages. To transfer bookmarks it is also better to use the full version, and then synchronize the data.

In practice, in addition to the main one, we still have to use a couple more additional browsers - unfortunately, software manufacturers have so far failed to achieve the perfect result. Standard set: Google Chrome (or Yandex Browser, who is closer to it) as the main tool, Mozilla Firefox for viewing websites that are displayed with errors, and the Puffin Browser for resources where you can’t do without the mouse pointer.

Useful web services for text verification

Copywriter, working with a smartphone, you have to check the text more carefully. No matter how we get used to reading from a small screen, there are always typos, missing commas or extra spaces. A set of services for verification helps to put the text in order, evaluate the uniqueness and look at it with a new look:

  1. // SEO analysis of the text while checking for errors gives a general idea of ​​the material and words that are too often encountered. Registration is not required - simply paste the text into the window, click "Check" and get a detailed analysis.

"Water", "nausea", the frequency of occurrence of words, plus a primary check for errors and the possibility of detached evaluation of the text. A good start to the processing of the material.

  1. // The program is looking for repetition and just similar words. At this stage, delete unnecessary. Registration is not required.

The service evaluates the material purely according to technical principles, considers words with the same set of letters or endings to be similar, for example, "quotes" and "birds". But in general, it is a VERY useful resource that helps to clear the text from random repetitions.

  1. // The famous "Glavred", assistant to all fans of the info Maxim Ilyakhov. The program shows unnecessary words, without which the text becomes cleaner, more understandable. In the end - the evaluation of the material on a ten-point scale. When highlighting the underlined words, recommendations appear at the side.

"The service is not designed to work with mobile devices" - this answer gives technical support when trying to figure out why the program does not analyze the text from the smartphone. However, there are solutions. As a result of the last update, some browsers have learned to work with the new version of the check, others perceive the old algorithm (// UC Browser so far refuses to start the service at all. Perhaps the check is influenced by the characteristics of the device itself. Previously, only Puffin Browser handled the work - and so far it is the only application that works with Glavred (retro version) without failures.

  1. // Check uniqueness. Searches for copies of the article online. The service works on all browsers. Restrictions: 7 checks per day and texts no more than 10,000 characters.

The service is quite loyal (compared to "Advego Plagiatus"), limited free, fast and works fine on smartphones.

  1. // Checking for uniqueness with searching for errors and evaluating SEO. According to the assessment of the uniqueness of the service, there are questions - too often the resource shows 100%. But the search for errors at a height: the program highlights the extra and missing spaces, commas, random Latin characters in words.

To use the service, it is not even necessary to register on the exchange, although the account provides certain benefits - the system remembers the results of all the checks. When working from a smartphone screen, such a detailed analysis and a clear allocation of controversial places is a real find.

  1. // Text evaluation portal. The resource displays the percentage of the content of each word in the text, evaluates the "wateriness" and "nausea." It differs from the rest in speed and work without restrictions - the service accepts texts of any size. Registration is not required.

Pay attention to the tabs that appear after the check: map, water content, morphology. Highlighting repeated words with different size fonts is a good way to visually see the distribution of words in an article without reading the text itself.

  1. // Advanced error checking service. For work, registration and payment for services are required: unlimited (for a month, six months and a year) or according to the number of checks. If you pay for an annual subscription, you get 150 rubles per month; if you pay 500 checks, you will pay ruble per session. Without payment, prepare for the evaluation of the text in pieces - the program takes 500 characters at a time.

The “Orthogram” shows most of the errors, and does it correctly. The list includes not only spelling, but also punctuation, style, typography errors and sentence construction. Even accents correct prompts. The program refers to the rules and offers replacement options. For a copywriter who prints volume texts of 5, 10 or more thousand characters a day, this is an invaluable tool. Especially if there are problems with literacy. On a smartphone, such a check becomes the final service for text evaluation. It will show all that was missed before. After the “Orthograms”, you should read the material once more - and you can send it to the customer.

The list can include several more pages for evaluation, formatting in html, and automatic correction of the print shop. The main thing is that almost all online services work from any smartphone, which means that over time you will turn on your laptop less and less. In addition to programs, reading in real size helps a lot - switch the text editor (this function is in each of the applications for work) from a mobile view to a sheet view and evaluate how the text will look on a computer monitor.

Applications are constantly evolving, getting better. A month ago, in the mobile version of Google Docs, it was impossible to change the size of pictures, and the Glavred check was run only in the Puffin Browser. The time is not far off when the differences between desktop and mobile versions disappear altogether.

Workspace organization

All work space is now in your pocket. After 2-3 days of mastering a smartphone with a new side, you will be able to work at home, in the subway, sitting and lying, standing, on the go, in random breaks, in traffic jams. Everywhere, where there is a mobile Internet (or Wi-Fi) and not too shakes. Such freedom relaxes - you easily change poses, type with one hand. Working on a smartphone is so convenient that often thoughts about rest fly out of my head. Please monitor your posture, position of the neck and more often knead your hands.

P.S. Copywriting from a smartphone is possible: this text is written on a regular Android device. Yes, 22416 characters, 3551 words and 40 pictures - all this appeared in a few days of hard work and the torment of the long-suffering touch screen. And this is not an isolated experience, but a permanent way of work of the author. kopirayting-so-smartfona-kak-polnostyu-pereyti-na-rabotu-s-mobilnika

Watch the video: How to Sell Phone Cases Online 2019 (April 2020).


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