The number of comments refers to the key metrics of the effectiveness of publications. When users actively comment on your posts, it attracts a new audience. In this article you will find a list of ideas that will help you increase the number of comments on a blog or website.
- 2. Open questions
- 3. Posts-lists, valuable content, video
- 4. Authoritative Experts
- 5. Provocations
- 6. Pumped bots
- 7. Comments
- 8. Open Links
- 9. Communication
- 10. Contests, tests, polls
- 11. Negative
- 12. Disputes, contradictions
- 13. Your opinion
- 14. Requests, invitations, suggestions
- 15. Trolls
- 16. Series of articles
- 17. Updating
- 18. Unpredictability
- 19. Finstrip
- 20. Interviews, guest posts
- You can’t get your audience to comment ...
1. Commenting form
Install on the site a convenient form of commenting. Allow users to speak anonymously, as well as join the discussion through social profiles. The blogosphere welcomes standard blog engine forms that allow you to specify a nickname and link to a site.
In most cases, the free Disqus system will suit you. You can also use the Facebook and Vkontakte commenting forms.
2. Open questions
People like to talk more than listen. Use this to receive comments. Ask open-ended questions to users. This stimulates discussion. Here are some examples of open-ended questions:
- Tell us how you promote the site?
- How can you explain this?
- And why was the project unsuccessful?
Compare this with the closed question: "Do you like sweets?"
3. Posts-lists, valuable content, video
Practice shows that these forms of content successfully attract traffic and generate money in social networks. Of course, this works if you offer users really useful, interesting and high-quality materials. In this case, the popularity of publications is transformed into discussions.
Here's a great source of content ideas: get popular key queries related to your business. Turn them into articles titled "Top 20 + Key Request." If your users are often looking for WordPress plugins, make a post "Top 20 WordPress Plugins".
Publish user-friendly content. Reviews and lists of tools, free books and programs, checklists, step-by-step instructions - your site should be really useful for customers.
Post a video. You can independently create content of this type, and also embed other relevant materials into publications. The video attracts attention and stimulates discussion. Pay attention to the number of comments to the materials from the video on the blogs of companies MOZ and Seoprofy.
4. Authoritative Experts
Do you know how to encourage famous people to share your content or write comments? Mention them in the article. Mention again when announcing material in social networks. When a person sees a post about his beloved, he will definitely share content with subscribers and join the discussion.
Post provocations effectively stimulate discussion. Pay attention to the comments on the article about copywriting and content marketing.
6. Pumped bots
If you recently launched a blog or website, be sure to "settle" on it a couple of pumped bots. Let them comment on the publication, quarrel with each other and a little catch real visitors. Please note that it is better to create and pump bots by yourself. Do not buy the services of posters from the stock exchange, otherwise you will receive comments that are unconvincing and strictly limited to the number of characters:
Comment on publications on other sites and social networks. Do not forget about YouTube, Vimeo and other video hosting sites. Use social profiles to register on sites or leave a link to your site. If you leave meaningful and interesting comments, users go to your profile on social networks, from where they get to the site. Many bloggers thank each other, commenting on the materials on the websites of active guests.
8. Open Links
Make links in the comments open to search engines. Dofollow-blogs attract commentators with the mythical opportunity to improve the reference profile of their own resource. To make sure of this, pay attention to the number of comments to the posts in the devaka.ru dofolow blog (currently the site owner has closed the links in the comments with the nofollow attribute for the experiment).
If you adopt this tactic, consider how you will defend yourself from comments in the style of afftarjot and cool, thank you. For example, you can open the links of users who have left some meaningful entries on your site.
Reply to any comments on your site. Communicate, try to unleash the interlocutors for discussion. Show users value their opinion.
10. Contests, tests, polls
Publications of this type usually generate a lot of comments. Invite the audience to take a quiz and share the results. Hold a contest for the most ingenious comment. Your task is to achieve a response.
From time to time, publish failed cases, reports of failed projects, market forecasts with a focus on pessimistic scenarios. People actively comment on such materials. Why? Perhaps when you publish success stories exclusively, users consider you a star, which does not care about their opinion. And when you admit to failures, people see that you are an ordinary specialist with whom you can communicate.
12. Disputes, contradictions
Do not be afraid of controversial hypotheses, tools, tactics of work. Write about how hard it is to believe. Go against the market, stand out. They will scold you, but does it matter if you are right? Let scolding, commenting form for this and need.
13. Your opinion
Defend your views on professional issues. For example, if you believe in cumulative life insurance, talk about it everywhere. Why do you need it? First, you will be recognized. Secondly, non-conformism stimulates debate.
14. Requests, invitations, suggestions
Ask readers to comment and supplement your publications, share their thoughts. Let the audience understand that each user can speak, ask questions.
Appreciate the trolls who make at least minimal attempts to justify their position. You certainly know that in many forums visited there are regular provocateurs who write all sorts of nonsense and catch users. Trolling encourages normal visitors to leave more comments.
16. Series of articles
Serial publications form groups of loyal readers who are waiting to continue and participate in the discussion. You just need to find a topic that you can develop. Write new parts of articles with the same title or publish materials with different titles in the same heading.
Update old posts. Introduce readers to new facts, share your experiences and observations. Report updates.
Try to amaze users. Post a comic article. Share exclusive data. Arrange a sale. Do something that goes beyond the usual.
This is a favorite activity of moneymakers. But serious companies can also show the audience a financial strip. Just do not publish tax returns and show off fabulous profits. Remember, the focus must remain the customer.
The insurer should talk about payments. The marketing agency should brag about the money earned for customers. A car repair shop is worth showing how much its customers save due to timely preventive repairs.
20. Interviews, guest posts
Communicate with reputable experts, invite famous people to publish your content on your site. This type of material often generates a lot of comments.
You can’t get your audience to comment ...
... but you can make your readers want to share their opinions. Do not think that it is enough to simply publish high-quality content. For the sake of comments, you will have to contact influential users, respond to people's cues, communicate, even provoke. The more you interact with the audience, the stronger the response you get.