11 ways to expand your subscriber base without sacrificing user experience

It is known that the success of email marketing depends on the number of subscribers. Also, everyone knows that many e-mail collection tools annoy users and reduce the effectiveness of the site. Marketers are faced with a contradiction: on the one hand, you need to somehow stimulate subscriptions, and on the other, you need to think about the happiness of the user. How to solve this problem?

Why think about user satisfaction

If you think that for the sake of receiving email addresses you can close your eyes to the happiness of users, think about this. The audience lives in the conditions of constant advertising bombardment. People are looking for ways to protect against intrusive sales. They use ad-blocking programs. They unconsciously do not pay attention to banners, even if they occupy a third of the screen.

Do you think your popup window will be an exception to this rule? Marketer Matt Woodward answered this question through research. He installed a pop-up on his blog with a subscription form to the newsletter, which appears after 7 seconds of the user's stay on the page. As a result, the behavioral metrics of the site worsened: the number of pages viewed per visit decreased by 9.29%, and the average duration of the visit fell by 10.2%.

Experimental results are predictable: a pop-up window distracted users when they first started reading. Some site visitors could not stand such rudeness and left the page.

How to politely ask potential customers to leave Email

Please note that in Mr Woodward’s experiment, a pop-up window appeared 7 seconds after the visitor landed on the page. Compare this with the situation when you enter the store, and a smiling salesman immediately jumps up to you and asks cutely what you want. In such cases, you defend yourself with the help of the spell "thank you" and try to be on the street as soon as possible.

The seller in the store would be more successful if he behaved politely. You can effectively receive customer email addresses if you choose delicate tactics of interaction with site visitors. They are described below.

1. Show a pop-up when the user has viewed the content.

For example, offer the client a pop-up with a subscription form a minute after landing on the page. Use time as an indicator of user readiness to share an email address only if most of the pages on your site contain the same amount of content. Otherwise, the window will pop up too soon or too late.

An alternative solution is to program the pop-up to appear at the moment when the user reads the content. How to create and add a pop-up to the site for free, watch the video:

2. Show a pop-up when the user leaves the page

Blog WPBeginner thanks to this approach has increased the subscriber base by 600%. OptinMoster plugin determines when a user is going to close a tab in the browser. At this point, it shows a pop-up with a subscription form. On the OptinMonster website you can see how the plugin works.

3. Demonstrate the pop-up when the user scrolls the page by x%

This is one of the most gentle ways to ask a site visitor to subscribe to the newsletter. When the user scrolls the page to the level you set, he sees a pop-up form of subscription. It does not interfere with reading the content, but does not disappear from the page until you close the pop-up.

Want this shape? Follow her to Sumome website.

4. Use top bar

This is an interesting tool: firstly, it always remains visible, as it is located at the top of the page, and secondly, it does not distract or annoy users. In addition, the visitor can close it at any time. Top bar looks like this:

Use the Hello bar or MailChimp Top Bar tools.

5. Offer a subscription bonus

This may be a discount coupon, a free month of using the program or service, the right to a free consultation, etc. If you offer something really valuable, users will survive even huge pop-up windows that appear a few seconds after landing on the site.

Marketer Brian Dean from Backlinko made a proposal to download a useful checklist in the form of a simple link. When you click on it, a window pops up where the user is asked for an email address.

6. Turn your homepage into a large subscription form.

The home page of the site is often the most visited. This happens when a resource receives a large share of direct and backfill traffic. Why not take advantage of turning the main into a large subscription form? This is especially true for blogs that use posts as their main page. An example of the implementation of this approach can be seen in the illustration.

7. Use the subscription form in the site bar

Despite the evidence, it is a very effective tool. The form in the side column does not interfere with users, however, almost the entire time they are on the site remains visible. Pay attention to the blog Heidi Cohen, where this approach is implemented.

8. Create a quality landing page.

You can use the universal landing page or use separate landing pages for different advertising campaigns. For example, pay attention to the page with the form of a subscription, which appears on the screen after testing knowledge of Internet marketing.

9. Post a static subscription form at the end of each article.

If the user has read your article to the end, the chances of a subscription increase. With WP Subscribe Pro, you can show pop-ups to patient and curious visitors. You can also use a static subscription form at the end of each post. An example can be found on the HubSpot blog.

10. Use feedback form to collect addresses.

Surely your readers from time to time send you rationalization proposals, suggestions and complaints. Use this to collect email addresses. This can be done like this:

You can also use the survey form to receive email addresses. Pay attention to the Qualaroo tool.

11. Collect email addresses in social networks

Set the form to subscribe to the newsletter on the corporate page on Facebook. This can be done using the Woobox application.

Why we need delicate ways to get Email

When you use mild ways of getting email addresses, you avoid three problems: irritating users because of annoying forms, leaving visitors to the site prematurely and reducing conversion rates. According to Unbounce, you can offer the user to subscribe to the newsletter no earlier than 60 seconds of being on the site. This does not apply to static forms, such as a top bar or sidebar subscription form.



Leave Your Comment