You can earn on the blog. But not every blogger prepares publications under a palm tree with a laptop. What can I say, not every author of a personal journal can buy this laptop on his blog’s income. Okay, let's be honest: the majority of bloggers don’t even pay for hosting and domain fees.
The problem is not the lack of monetization tools and even the inability to use them. Most bloggers, for one reason or another, cannot make a weblog that can be monetized. You will not earn on a laptop under a palm tree if you hang up the AdSense unit on a site with a traffic of 100 unique per day.
Nevertheless, this article will discuss ways to monetize your blog. You will learn when and which blog you can monetize, which tools to use for earnings, and which ones to stay away from. By the way, the article will be useful to business owners, not just potential webmasters-moneymakers. It is easier for entrepreneurs from a plow to make a profit from publications on the Internet than to pure info-businessmen.
- When can I monetize a blog
- Full list of ways to monetize your blog
- How to make money on a blog with advertising
- contextual advertising
- Google adsense
- How much can you earn with Google AdSense
- Advertising network "Yandex"
- How much do bloggers earn with the help of YAN
- Smart Relap Ad Demo System
- Relap effectiveness
- Partnership programs
- The effectiveness of affiliate programs
- Other blog monetization services
- Efficiency of blog monetization services
- Direct ad sales
- We take in kind: monetization without monetization
- What you need to know about the monetization advertising model
- Enter the market: monetization for serious bloggers
- Lokals: from a real estate blog to a service for tenants and landlords
- The Blonde Salad: a fashion blog brought millions of dollars to the author
- Mad drying: from Instagram account to a profitable online project
- Unusual case: paid subscription blog has become an alternative to media
- The history of a simple geek
- You can monetize your blog in two ways.
How to choose the right blog topic
If you already have a visited and sought-after blog, skip this small section. If you are only planning to create a journal, information on the choice of topics will be useful to you.
You have probably heard about expensive and cheap, promising and not very subjects. Indeed, all other things being equal, a commercial blog on finance or medicine brings in more revenue than a celebrity entertainment magazine. But in any case, do not choose a blog topic at the average cost of a click in “Direct” or according to the popularity of the information niche.See also: What to blog: 26 ideas for beginners
Remember, a good and visited blog in cheap and unpopular topics in nine cases out of ten will bring more income than a non-visited journal in expensive topics. This does not mean that in order to make money on a blog you need to move away from competitive topics. For earnings, no matter what your magazine is about. For earnings, it is important that it is good and visited.
Do you want the main recipe for a good blog that can be monetized? The subject should be of interest to the author. Then the blogger will dive into each topic and develop expertise. Then he will write for months and years without looking at the low CTR of ad units. Then the blog will be interesting for the reader.
Five years ago I made a blog about finance. I chose the subject for two reasons. First, she is dear. Secondly, I worked in financial organizations for several years, so I had knowledge in this area.
I had enough for about 30 posts such as "How to arrange a hull insurance" and "What you need to know about life insurance." Then interest in the subject disappeared. I realized that it was more interesting for me to read a conditional MOZ than a conditional Bloomberg.
Writing about insurance has become boring. AdSense brought a few cents a day. Therefore, I have not found a single reason to extend the hosting.
I learned my lesson: you can’t choose topics only because of the high cost of a click. Ideally, a journal should be about what you can write about for a long time. The fact that you have pain, itching, causes a constant and long-term interest. This itch and interest should suffice at least until another source of motivation appears: financial. Even better, the interest in the subject remained constant.
When can I monetize a blog
There is no single answer to this question. The ability to make money on a web log depends on the subject and the chosen method of monetization. For example, in an expensive commercial niche, several hundred unique visitors per day can provide you with a decent income. And in the entertainment theme, and a few thousand uniki per day may not be enough for decent earnings.
Theoretically, you can earn income from the first days of the blog. For example, a starting publication may lead visitors to the journal, some of whom will become your customers.
If you choose the monetization advertising model, first readers can browse the commercial blocks and bring you the first money. Many advertising systems do not impose site attendance requirements.
In practice, monetizing a blog makes sense after reaching a certain level of attendance. How many unik per day should come to the site to make sense in the publication of advertising?
Choose a landmark you have to yourself. Consider the subject, project features, user behavior on the site. Pay attention to the attendance requirements that exist in the YAN. Remember, 500 unique per day is the threshold for admission to one of the advertising systems. They do not guarantee that you can always work on a sun lounger with a laptop on your lap under palm trees.
Do this: select a landmark, after which you think you can monetize your blog. Before reaching the target, think about the development of the resource.
Do not hang ads on a magazine with attendance of 10 or 100 people per day. Why? Earned pennies can be a very strong demotivator. You will perform several arithmetic operations and you will see that for a laptop under palm trees, not only thousands, but also 10 thousand unique users per day will not be enough. You would think that if 150 people a day were visited per year, then up to 10 thousand will have to blog another 15 years. You do not want to wait that long and stop writing.
Another reason: instead of creating content and developing a blog, you'll spend time experimenting with ad units.
In a good way, if you are interested in earnings, the blog should be treated as a business project. That is, you must plan what kind of income or profit the magazine should bring. After that, you need to calculate what indicators of attendance and conversion are required to achieve the target income.
Postpone calculations until consideration of specific monetization tools. This will increase the accuracy of business planning.
Full list of ways to monetize your blog
There are only two real ways to monetize a web log, so the list is complete, but very short. By and large, a blog can be monetized in the following ways:
- The sale of advertising.
- Participating in a real business.
Details of these models will be discussed below. There are alternative ways to monetize. But they should not be included in the list, as a sensible blogger is unlikely to consider them seriously.
For example, alternative and far from reality monetization tools include collecting donations, excuse me, crowdfunding. You probably saw on the pages of blogs requests from the authors to donate any amount, as they tried.
Hell, this method uses Jimmy Wales, and everything works out for him. Why don't you include the tool in your business plan when starting a blog? To answer this question on your own, compare the scope and significance of your magazine and Wikipedia for the web community. The comparison did not convince you? Then try it: ask the audience to support the blog. You will find the widget form useful for accepting charitable contributions from Yandex.Money.
Another alternative way to monetize is a paid subscription. It also includes the sale of informational products created from publications in the magazine. This method is even less real than collecting donations. Why?
A person attacks content every second. Information literally overwhelms people with head. Publications are fighting for each transition from the social network feeds, from the pages of the search results, from news aggregators and RSS feeds. People have a huge selection of free quality content. Why should they buy a subscription to your blog?
If you really have an answer to this question, try monetizing your blog using paid access. Below you will find a successful example of using this approach to monetization.There is one condition. In order for the model to work, the crowds of visitors to your still free blog should at least once place a hosting server.
By the way, soon there will be even more quality free content. Robots are already writing novels and winning literary contests. Therefore, do not consider a paid blog subscription as a real way to monetize. Better pay attention to the still working advertising model and always promising participation in the market.See also: 97 ideas online business
How to make money on a blog with advertising
Advertising is not the best way to monetize a blog. Pay attention to the illustration.
The fifth part of texterra.ru visitors uses ad blocking ad blockers. You are going to make money on advertising in a blog, and every fifth user has installed a program that hides almost all ads. But even this is not the main problem of the monetization advertising model.
The main default ad blocker works in the head of most users who will view your blog. It is about immunity to advertising or advertising deafness. Due to an excess of commercial messages, users filter out almost all commercial messages before they reach the level of consciousness.
Banner blindness makes advertising on your site invisible to the vast majority of visitors. Because of this, the average CTR of online ads of all formats is a measly 0.06%. This data is HubSpot and Display Benchmark Tools.
Do you want to make money with advertising? Perhaps it’s worth a try, as advertisers who prefer to order advertising from bloggers directly. Below you will find information about one of the bloggers, who thus earns quite a lot. For now, start with contextual advertising systems.
Contextual ads provide advertisers and publishers with a CTR above average for the market. The secret of efficiency is as follows: advertising information is embedded in the information context of the page. That is, the system shows the site visitors ads that match their current interest. For example, if a user reads the article “How to choose a bike,” he is more likely to see a bike ad in an ad unit.
Pay attention to the contextual advertising systems from Google and Yandex.
You can publish Google AdSense ad units immediately after creating a blog. The contextual advertising system Google accepts advertising sites without restrictions on attendance. The blog should follow the standard rules.
To publish an advertisement, follow these steps:
- Sign up for a Google Adsense account.
- Add a blog to the system in the "Settings - My Sites" menu.
- Select the appropriate ad unit in the "My Ads" menu.
- Copy the code and add it to the site.
To add ad code to your blog on WordPress, use the standard "Text" widget, a regular plug-in from Google, alternative plug-ins to insert a code like WP Insert Code. If your design template has the appropriate functionality, paste the code through the theme control menu.
The official Google AdSense for WordPress plugin automatically analyzes the installed design template and offers the best placement of ad units. With this add-on, you can post ads within a minute.
How much can you earn with Google AdSense
Moneymakers with "Sercha" claim that the average CTR of AdSense ad units in runet is from 1 to 5%. Their colleagues from the English-speaking forums consider a CTR of 1.5% to be a good indicator.
The cost of the transition depends on the subject. For entertainment sites, the average is between 1 and 5 cents per click. For construction sites, the average cost of the transition is from 10 to 20 cents. Switching to car and IT sites brings owners a few dozen cents.
Information about the cost of the transition was obtained by analyzing messages on the forums popular in runet.
Please note that the CTR can be considered differently. Imagine that your blog is visited by 1000 people per day. They view an average of three pages. This provides you with 30 ad transitions.
Google AdSense considers clickability based on the number of pages viewed. That is, your CTR is 1%: 30 * 100/3000. Some webmasters find it more convenient to count CTR based on the number of visitors. In this embodiment, the figure will be 3%: 30 * 100/1000.
Advertising network "Yandex"
It is more difficult to become a YAN member than to use Google AdSense. To the standard requirements for the sites is still the largest search engine Runet added threshold attendance. The system accepts sites whose attendance is at least 500 unique per day. To publish the Yandex.Market affiliate block, you need to achieve attendance of 1,000 people per day.
To publish contextual advertising from "Yandex", fill out the form of a partner and add the site to the system. After approval of the application, you can choose the appearance of the ad and add the code to the site. This can be done using the standard "Text" widget, plug-ins for inserting WP Insert Code type code. The functionality of some themes allows you to publish an ad in the template management menu.
How much do bloggers earn with the help of YAN
Members of "Sercha" talk about an average click-through rate of ads 2-3%. The indicator varies depending on the subject of the resource, the number of ads on the page, the location of the blocks.
On average, the transition fee is from several rubles to several tens of rubles. The specific indicator depends on the subject.
In general, YAN provides partners with a higher cost per click compared to Google AdSense. But advertisements of the Google advertising system provide higher clickability. Therefore, AdSense and YANYa bring about the same income to bloggers and site owners.
YAN and Google AdSense actually divide the market for contextual advertising of RuNet for two. If you have an English-language blog, as an alternative to AdSense, you can use the Yahoo! and bing. In runet, as an alternative to market leaders, you can use the Relap system.
Smart Relap Ad Demo System
The Relap.io service positions itself as a smart site monetization system. According to the developers, Relap uses machine learning and big data algorithms to determine user preferences. The system shows each site visitor the content he wants to see. Due to this, the average CTR of Relap units is 17.8%.
Blog owners can do two things with Relap. The first is improving behavioral metrics. Relap blocks increase the number of pages viewed per visitor and the duration of sessions.
The second task is traffic monetization. In Relap blocks, you can display ads. You will receive a reward for each reader following a paid link.
To use Relap, register in the system. Specify the domain and add the script proposed by the system to the site header. If your blog is powered by WordPress, this can be done using the WP Insert Code plugin.
In the Relap control panel, select the "Widgets" section. Turn on the appropriate widget. Click on the gear to adjust its appearance and get the code.
Install the Relap block in the sidebar of your blog using the standard WordPress widget "Text". Wait until the system scans the site and starts to show links to similar publications. After that, enable monetization in the appropriate section of the Relap control panel.
The web has positive reviews of Relap from representatives of popular resources, including AdMe.ru, RIA Novosti, Layfhaker. Publishers have reported improved behavioral metrics and a high CTR recommendation block.
Serch's users are mistrustful of Relap.io. The forum even has reports of problems with payments. However, members of the moneymaker communities are wary of everything new.
Affiliate programs work like this: you post an ad unit or link to your blog. If a user takes a target action after clicking on it, you are rewarded. For example, English-speaking bloggers are actively using the Amazon affiliate program to monetize resources.
If your magazine is designed for an English-speaking audience, feel free to use this affiliate program. If you work for a Russian-speaking audience, the following partner programs will suit you:
- "Yandex Market". Участники РСЯ могут установить контентный API и зарабатывать на переходах пользователей в магазины. Чтобы использовать партнерку, блогер должен обеспечить посещаемость журнала не менее 1000 уников в сутки.
- Ozon. Блогер получает комиссионное вознаграждение до 18 %. Ozon prefers to see large and visited resources in partners. However, there is no minimum attendance threshold. Therefore, all bloggers can publish advertising links and ads if their resources do not violate the law and meet the standard requirements. By the way, other large online stores also offer affiliate programs.
- Leads.su. Affiliate program for financial blogs. The program accepts resources with attendance of 100 people per day. The referral program works.
- Aviasales. Affiliate program for tourism blogs. The commission of the blogger reaches 70% of the transaction amount. There is a referral program.
- Affiliate programs hosting providers. Almost all hosting service providers offer referral fees. Pay attention to Reg.ru, Agava, HOSTiQ and other market players.
- Game affiliates: Welcome Partners, Admitad, LiveGames, RBK Games and others.
- FOREX-related affiliate programs: ForexClub, Alpari and others.
- Adult affiliate program.
The effectiveness of affiliate programs
Bloggers speak of affiliate programs in different ways. Some authors consider affiliate programs the best way to monetize. Most consider the tool ineffective or use it for collateral earnings.
In the English-language segment of the blogosphere, the Amazon affiliate program is considered a magic wand and the most viable alternative to AdSense. It is actively used by bloggers who write about personal electronics, cosmetics and perfumery, clothing.
In the Russian blogosphere, there are more negative reviews about affiliate programs of large retailers than positive ones.
What is the problem of monetizing your blog using affiliate programs? In RuNet, there are many affiliate programs of compromised or compromising topics: adult, casino, online games. Such programs generate income for a blogger, but they impair the user experience and reduce the quality of the magazine.
In order to earn money with the help of affiliate programs with a good reputation, a blog must be visited. In addition, the subject matter of the journal should coincide with the theme of the affiliate program.
Other blog monetization services
The following services allow bloggers to make money by selling advertisements. These resources act as an intermediary between advertisers and authors.
You can use these services:
- Rotaban. Exchange banner advertising. Bloggers and website owners from the Searchengines forum believe that contextual advertising brings more income than the publication of advertising from the exchange. For some reason, Rotaban does not accept https sites.
- Rotapost. Twin brother Rotaban. Bloggers make money posting links.
- Sape.ru. Automated system for selling advertising and links. There is also a link exchange Gogetlinks, a stock exchange of reviews, Getgoodlinks, a stock exchange of articles Miralinks.
- Blogun. Bloggers get paid for posting links and reviews.
- Advmaker. Exchange banner advertising, clickkander, video advertising.
- Advertur. Exchange RTB-advertising.
- Nolix. The service allows you to broadcast ads using the advertising line.
- Direct / Advert. Pay-per-click advertising system. Blog owners can publish standard ad units, as well as use more aggressive tools: teasers and pop-unders.
What do these services have in common? They simplify the implementation of the monetization advertising model, but this is not the main thing. An author who appreciates his blog will never use data and other similar systems. Why?
Selling links, guards, publishing paid reviews, using teasers, pop-ups and pop-unders and other aggressive and manipulative formats is a great way to kill a weblog. Are you ready to sell your reputation for a few rubles, lose the trust of the audience, get search engine sanctions?
Yes, there are several systems in the list that use or once used solid resources. Why not post banners from Advmaker or teasers from Direct / Advert?
Ask yourself another question: why do advertisers publish ads not in DirectWeb and AdWords, but in alternative systems? Most likely, they want to save or attract traffic to sites that are not allowed to the largest search engines in the contextual advertising system. Is it worth cooperating with such advertisers?
Efficiency of blog monetization services
Direct / ADVERT service offers bloggers to calculate potential income using a calculator.
In the blogosphere and on webmasters' forums there are a lot of contradictory reviews about monetization services. Here is their essence in short: you can make money, but you did not create a blog for a few dozen rubles a month.
Direct ad sales
If you use Google AdSense or other systems, a part of each payment from the advertiser remains with an intermediary. To share with anyone, you can sell ads directly. So do major publications and authors of popular blogs. As an example, look at "Lifehacker", "Lentu.ru" or Shakin.ru.
By the way, no one bothers you to simultaneously publish Direct or AdSense blocks and banners from direct advertisers.
The advantages of direct interaction with advertisers are clear: you do not pay intermediaries. Are there any problems? Of course.
Advertising from Yandex or Google is usually embedded in the page context. Subject ads from a direct advertiser may not coincide with the theme of the blog.
For example, you write about cars, and a direct advertiser buys from you a place for advertising household appliances. What is the problem? Getting a commercial message out of context degrades user experience and reduces ad performance.
Another problem: most advertisers want ads to be as high and as high as possible. You will be difficult to sell an ad at the end of the article. Large and bright banners at the top of the screen may not like users and search engines.
It will be difficult for you to sell advertisements if your blog has not yet reached popularity and traffic comparable to Lifehacker. Intermediaries allow you to publish ads even on blogs with zero traffic.See also: How to behave so that in the editorial media you are not considered a jerk
We take in kind: monetization without monetization
This way of earning is widespread among bloggers. Here is the scheme: the manufacturer or seller sends the product to a popular author. The blog owner uses the thing for a while and then writes a review. Usually the product stays with the blogger. Real wages are used by owners of magazines of various subjects, but the scheme is especially popular among beauty bloggers.
Should I call the product-by-review model monetization or earnings? It is rather a rhetorical question. Does a blogger lose confidence in the audience? If the author maintains objectivity, the reputation does not suffer. The question is whether the blogger can be objective when the store or the manufacturer sends him a mountain of testers and several tubes of miraculous cream.
What you need to know about the monetization advertising model
As part of the monetization advertising model, you can use hundreds more tools. They are physically impossible to list in one article, and it does not make sense. It is more important to understand something else - it is difficult to monetize a blog with the help of advertising. And every day it will be harder to earn.
The effectiveness of commercial ads falls. Advertisers cut budgets. Publishers' earnings are declining.
Here is the opinion of the Director General of “Texterra” Denis Saveliev about the advertising model of monetization of web projects:
- The advertising model for any project is from hopelessness. In general, such a model is dying off. All over the world. The pattern is (in my opinion) - a profitable business is born at the junction of online and offline. There are exceptions, but in general - so.
To recoup the costs of a serious web project, you need to get into the market.
Enter the market: monetization for serious bloggers
Participation in the market is the only real alternative to the advertising model of blog monetization. The market scheme works like this: a blogger does what he writes about and gets paid for it. Here are two options.
First: a person first does some business. This may be a car repair shop, an online store, a manufacturing enterprise, a private clinic. Then the businessman creates a blog with which he shows the expertise and attracts customers. There is no need to go far for examples, right?
The second option: a person creates a blog from which the business grows. For example, if a blogger writes about cosmetics or folk musical instruments, he can open an online cosmetics store or set up production of pipes and pipes.Remember the recipe for a successful blog suggested above? The author should be interested in selected topics. This is a very important condition for successful entry into the market.
Universal recipes for turning a blog into a business do not make sense, since each niche has its own laws and rules. So pay attention to successful examples of turning web logs into profitable businesses. Perhaps they will inspire you and prompt the way of action.
Lokals: from a real estate blog to a service for tenants and landlords
Service rent apartments without commission The Locals has grown from a blog about real estate. The authors as an experiment "screwed" to the weblog the opportunity to publish ads for renting apartments. Then they ensured the relevance of the landlord base and offered paid access to potential tenants. Detailed project history can be found here.
In this case, entrepreneurs created a successful online service based on the blog. They did not themselves form the base of landlords and provide services to realtors. Therefore, it is impossible to say for sure that the authors of The Locals entered the market. But they found a niche between the blogosphere and the offline business.
The Blonde Salad: a fashion blog brought millions of dollars to the author
Today, Chiara Ferrany is one of the most respected experts in the fashion industry, socialite and successful businessman. And she began in 2009 with the blog The Blonde Salad. To register the magazine boyfriend Chiara spent about 10 dollars. In the blog, Chiara published mostly her own photos in fashionable clothes.
Ferrany's story is unique because she managed to successfully monetize a blog using two approaches. First, the advertising model of monetization shot. The magazine has become very popular. The monthly audience of the publication, which already employs dozens of employees, is 500 thousand people. Advertising and affiliate sales generate revenue of $ 1.5 million per month. Good reason not to discount the advertising model, right?
Secondly, the blogger did not just enter the market, but dived into it headlong. Chiara Ferrany successfully exploits her appearance and popularity. Leading fashion houses are honored to give the girl items from the new collections. And the appearance of Chiara at the fashion show costs the organizers $ 50 thousand.
Ferragni has created her own shoe collection. In 2014, sales brought her a profit of $ 5 million.
Mad drying: from Instagram account to a profitable online project
Vasily Smolny, the author of the “Dry Drying” project, started not even with a full-fledged blog, but from an Instagram account. In 2011, the man changed his lifestyle: he began to engage in fitness and eat right. Smolny published his own photos in the popular social network.
Basil organized an online marathon for weight loss. For a modest 500 rubles, everyone could compete for the main prize, which amounted to several tens of thousands of rubles. Today, cars and apartments are played in the marathon, and the cost of participation has risen to 3,000 rubles. The blog on Instagram has become an online project with millions of turns.
Unusual case: paid subscription blog has become an alternative to media
The author of the World Politics Review, Hampton Stevens, received a diploma in International Relations in 2006. He decided to become an international journalist, but popular publications reluctantly printed Stevens materials.
Hampton began to publish political reviews on the blog. The magazine has become very popular. The blogger made access to most of the materials paid. This allowed us to hire freelance journalists, as well as pay salaries to a full-time seller.
The blog has become a full-fledged online publication that makes a profit through paid subscriptions. The World Politics Review is positioned as an alternative to mainstream media, as the magazine works on the principles of independent journalism.
Can the story of World Politics Review be called a successful entry into the market? Yes, since the author turned a personal blog into a profitable media publication that competes with the Washington Post and National Journal. And the success story of Stevens shows that even in the era of devaluation of content, you can earn with the help of paid subscriptions.
The history of a simple geek
Thanks to the blog, Matthew Rodela quit his job and became an entrepreneur. Mat really wanted to open a computer repair shop. But he was scared to quit his job with a stable salary. Then Rodela began to blog about computers. The magazine became popular, and the author had regular readers and potential customers.
In 2008, the man opened a workshop, but continued to work in parallel for hire. In 2011 he began to earn enough to leave work. Matthew still has a blog. In it you can find useful information about the repair and maintenance of computers. Rodela also teaches readers to open their own workshops.
According to the blogger, logging helped him psychologically. The blog received hundreds of readers per day. Thanks to this Matthew believed that he would find real customers.
You can monetize your blog in two ways.
The first is the sale of advertising. There are thousands of tools for implementing an advertising model: from Direct and AdSense to teaser networks and affiliate programs. Monetization using advertising works. But you can safely continue this thesis with the words "as yet".
Advertising blindness of the audience reduces the effectiveness of commercial communications. Advertisers are looking for alternative marketing tools, and publishers are falling. Yes, there are successful examples of monetization using advertising. But the prospects for the monetization advertising model are mildly mild. So be realistic when planning your blog income generation tools.
The second method is participation in the market. If you have a business, start a blog to attract customers. If you have a blog, do business to monetize the magazine. You can participate in the market in different ways. Fashion blogger Ferrany has created a collection of fashionable clothes. The author of a blog about computers Rodela opened a workshop on computer repair. And you are looking for business opportunities in the niche you are writing about.
Is it possible to make money in other ways, for example, using a paid subscription or collecting donations? Try it yourself, and then share your experience in the comments.