You are currently reading an article posted on our blog. There were times when creating a blog was not so easy. Today blogging is a way to promote a business, and well-known lone bloggers earn their living. According to The Guardian, the most popular YouTube blogger, the PewDiePie game reviewer, earned more than $ 7 million in 2014 alone.
If it were not for the long, winding path, overcome by blogging, this post could not be, but you could not read it now.
Origin of the concept
The Merriam-Webster dictionary defines the concept of a blog in this way: "the site where someone writes about their beliefs, activities and experiences." In 2004, the same dictionary called the "blog" word of the year.
The early semantics of the word "blogging" is rather vague. Later and known meanings are “web blog”, “personal webpage” and “online diary”. Now we just say "blog" - this term is easily adopted in the modern lexicon. However, its value continues to change. Dozens of platforms and blogging formats are available to modern bloggers, so there is currently no standard for how a blog should look.The word blogosphere, that is, the "blogosphere," was coined by publicist Brad Graham on September 10, 1999, and presented to them as a joke. As a term it entered into circulation after three years, it also came into RuNet in 2002.
Let's take a look at the way blogging has done to become what it is now. Sit back - we have a journey through two decades.
To determine the exact date of the appearance of blogging as a phenomenon is quite difficult, but it falls on the first half of the 90s. Blogs of that time cannot be found now, as there was no online ranking of blogs and no one archived them. According to Wikipedia, the first blog of the RuNet is the series “Brad-Socium”, which appeared in 1994.
Many of the first bloggers — although such a concept did not yet exist — were people who soon realized the importance of the world wide web. One of them was Justin Hall, who in 1994 created his simple blog, which consisted of reviews of HTML examples that came across to him on the Internet. This, however, was enough for the New York Times to call Hall "the founding father of personal blogs." In 1997, John Barger, founder of Robot Wisdom, introduced a new word to describe blogs on the Internet - “weblog.”
More blogging platforms
In 1999, the Blogger and LiveJournal platforms were launched.
The launch of Blogger.com boosted the popularity of blogging, and users liked the site thanks to its clear and user-friendly interface. In February 2003, it was acquired by Google and, by May 2007, was completely transferred to its servers. Now the platform is available in Russian.
The first Russian-speaking user of LiveJournal is considered the linker, whose diary was opened on November 27, 1999 at 03:08:20 and has the number 666 in the database. In the LiveJournal runet, according to its own statistics, it has a high attendance, but the Vedomosti newspaper in 2011 wrote about the fall in popularity of LJ.
In the same year, the first blog post appeared on the Internet, containing a video. It was posted by user Adam Contras. In November 2003, the word "vlog" appeared, formed from the merging of the words "video" and "blog". This format of blogging has subsequently become very popular and remains so to date.
In 1999, one of the first autonomous blogs of the RuNet appeared - Tynu4ok Goblina, owned by Dmitry Puchkov, better known on the Internet as Goblin. The very concept of "stand-alone blog", or standalone blog, did not exist in runet at that time. Subsequently, blogs of this format were most often created by former users of popular blogging platforms because of disagreements with the policy of the administration of such resources.
2002 - Important Year in Blogging History
In February 2002, Technorati, known for its search engine for English-language blogs, began operations.
In the same month, Heather Armstrong, a professional US blogger, was fired after she wrote a post about colleagues in a personal blog. It is not known exactly whether she was the first blogger dismissed for the content of her personal site, but this episode caused a resonance and led to a discussion on the issue of freedom of speech of bloggers. In 2004, the situation repeated itself when the notorious Secretary of the US Congress Jessica Cutler was dismissed. In her blog under the name Washingtonienne, Cutler described her intimate connections with influential politicians, calling them only by initials. Although her blog was anonymous, her identity was established using the Wonkette website.
In 2008, a criminal prosecution of blogger Savva Terentyev began in Russia for a comment, in which he urged to publicly burn the "wrong cops" on Stefanovskaya Square in Syktyvkar. In relation to Terentyev, a case was opened under Article 282 of the Criminal Code of the Russian Federation: “incitement of hatred and hostility towards a social group - to police officers”. The blogger received a year conditionally, his attempt to appeal against the sentence did not lead to anything. The expression "wrong cops" later became a meme.
In 2002, the bloggers 'mom movement appeared, where they shared their experience in raising children and answering subscribers' questions. The community of runet moms bloggers appeared in 2010.
In 2002, the Russian blogging platform Diary.ru began its work. Now it is used by almost half a million people. Since 2006, the site has launched paid services, for example, Notepad, which allows you to make entries that are not visible to search engines and users. The administrator of Diary.ru admitted that in order to ensure compliance with the rules of the site, he reads closed user records.
In August, Google launched the Google AdSense service, which allows you to link a specific blog with an appropriate ad for its subject (the choice of the author of the blog). Famous brands began to send their products to bloggers for review. Thanks to AdSense, it became possible to monetize your blog, and soon blogging turned from a hobby into a business. For top bloggers, it has become the main way to make money.
In 2003, TypePad and WordPress blogging platforms were launched, and the number of bloggers continued to grow. The beginning of the 2000s was also marked by increased interest in political blogs, and authors writing for online publications and blogs began to be called "cyberjournalists." This led to an increase in the number of political blogs.
In August, the Myspace site, which combines a blog platform and a social network, began its work. A distinctive feature of Myspace was also its musical direction: the site could listen to audio recordings of famous artists who kept their pages there, and amateur groups could upload their videos and songs. The Russian-language version of the site appeared in 2008, but already in 2009 it was announced that the segment was closed in Russian while preserving the interface and profiles of Russian users. Now Myspace has become English again.
Myspace has long been the most popular social network in the world until Facebook has bypassed it in 2008. According to Alexa, Myspace ranks 2225 in terms of popularity in the world.
The Internet portal LiveInternet was launched in RuNet, which combined a statistics counter, a search engine and a blog platform. Later, the service launched its own e-mail system @ li.ru.
Gradually, the boundary between the blogosphere and the media began to blur, and later bloggers were to become representatives of the press, as their reviews of current events became more and more popular with the audience.
Video and press
Despite the fact that videoblogs already existed, there was no platform designed specifically for this type of blogging. In 2005, YouTube was launched, but at that time it was nothing more than a dating site, where people talked about themselves in short videos. Gradually, the site came to the mind to which we are accustomed, starting to attract video content creators to the site. The Russian version of YouTube appeared in 2007 and the site quickly began to gain popularity.
The frontier between the media and bloggers has become even thinner after the launch of the online publication Huffington Post in May 2005. Initially, it was a political forum, and the Washington Post called it a "collective blog", but now it is one of the most popular information portals. Huffington Post is not only a syndication platform, but also a source of original content from full-time employees, reviewers, who run their own category and third-party bloggers.
Such collective entertainment resources as Buzzfeed and 9gag can be attributed to collective blogs; in RuNet, their counterparts are Pikabu and Joyreactor. The content on them is created at once by many users, it is evaluated and discussed in the comments.
The emergence of new platforms caused the question: "Is this an online newspaper or blog?" And the answer to it over the years becomes less and less obvious.
The heyday of microblogging
In 2006, Twitter was launched and writing posts of 140 (or less) letters quickly became very popular. Twitter, in fact, laid the foundations of microblogging: thoughts, stories and other forms of content are served in the smallest possible format. The Russian version of the site appeared in 2011. In 2014, the revenue of Twitter Inc. amounted to 1.4 billion dollars. In 2007, another microblogging platform was launched - Tumblr.
The popularity of blogs, including microblogging, has brought countless abusive tweets and comments. This led Tim O'Reilly, one of the main ideologists of Web 2.0, to create a “blogger's code” as a response to insults on his girlfriend’s blog.
Here are some rules of this code:
- Take responsibility not only for your own words, but also for the comments left on your blog.
- Mark your level of tolerance for offensive comments.
- Delete anonymous comments.
- Ignore the trolls.
- If you see that someone is behaving unacceptably, tell him about it.
- Do not write on the Internet what a person would not say in person.
The global blogosphere at that time reached solid proportions. According to one of the leading English-language blog search engines Technorati.com, as of September 2006, there were more than 54 million blogs in the world.
In 2007, Yandex launched its own blog platform, Ya.Ru. Initially, registration for the service was available only by invitation, and later it became available to everyone. In 2014, Yandex announced the closure of the resource due to the decline in popularity - only 0.3% of diaries were updated per month. The news of the closure became resonant, and the users of the service even created a “rescue” petition to Ya.Ru, but on July 28, the service stopped working.
Dark Ages blogging
During these years there have been no events that have significantly influenced the development of blogging.
In January 2009, the White House started work in the United States. In Russia, too, there is an official government blog.
In 2010, the film "Julie and Julia: Cooking Happiness with a Prescription," based on culinary blog Julie Powell, was released. It was the first significant commercial success of a blogger in the field of pop culture.
In 2011, Google made changes to the Panda algorithm, which also influenced bloggers. The purpose of the changes in the algorithm was to reduce the rating of sites with weak content, and they hit the popularity of bloggers whose content was deemed by Google to be of insufficient quality.
The main intrigue of the Russian blogosphere in 2011 was the identity of the author of the anonymous LJ-diary prostitutka_ket. The blog describes in the first person the life of a St. Petersburg prostitute who came to the northern capital from the village. In the LiveJournal ranking, the blog ranks 54th. In 2013 the book "Prostitutki Ket" was published.
The top 10 most visited sites in 2015 included two blogging platforms: YouTube (3rd place) and Twitter (8th place), and their popularity is growing.
Now each company strives to start a blog and fill it with high-quality content. Top bloggers of our time are like stars, who take autographs and make photos with them. Bloggers with a large audience are equated with the media, their word and opinion have weight; brands are engaging them to develop new products. Blog now is not just an online diary, the abundance of platforms and types of blogging allows you to create a variety of content. All this gives reason to think that the popularity of blogging will only grow.
How do you see the blog of the future? Share your opinion in the comments.