If you want to increase your position in the issue and increase the amount of traffic, first of all, you need to understand this: real results can be obtained only in one case - if you are constantly in search of new ideas, experiment and learn from your mistakes. Yes, copying someone else's experience is simple, but this blind repetition creates a framework around us - we are not even trying to invent something new, something of our own, something that will be even more effective. To think broadly, not to be afraid to go beyond the existing framework, to try everything on one’s own experience and on the basis of this to draw your own conclusions - these are the main skills of a modern internet marketer. That is what we should strive for.
In this article we will reveal 8 interesting tricks, thanks to which you can significantly increase traffic. Some of them are quite simple, while others can take you really a lot of time. Whether they are effective or not, you can understand it only by applying it on your site. We hope this material will help you understand how many opportunities we are missing because of our limitations and how important it is not to drive ourselves into the framework.
- Reception number 2: arrange competitions
- Admission number 3: Revive your infographics
- Reception number 4: Use the "skyscraper technique"
- Admission number 5: Use the search person
- Admission number 6: Ask, borrow, but do not steal
- Reception number 7: Increase the speed of loading your site
- Reception number 8: Make a website on responsive design
Reception # 1: Use error page 404
Using the 404 error page, you can increase the number of pages indexed and, thus, increase search traffic. All that is needed for this is to add 5-20 links to it, leading to other pages of your site, and make sure that every time page 404 loads, the links automatically change to others. According to Neil Patel (the famous British Internet marketer), this method is so effective that with the help of it he managed to increase search traffic by 9% in 30 days.
Attention! This tactic works only with Google, its recommendations clearly spelled out: you can create a 404 page containing a list of your most popular pages (source). Yandex does not encourage this method yet.
Reception number 2: arrange competitions
Another tricky way to increase the number of indexed pages is to compare two products. To do this, you must create a separate page with two similar products and ask users to vote for one of them. The most interesting thing about this battle is that there is no winner in it - the products on the page change every time it is loaded. With this method, Zappos managed to increase search traffic by 10%.
Admission number 3: Revive your infographics
More recently, static infographics caused great interest among users, but over time and the increase in its number in the network, this tool has lost its effectiveness. Now the world of content rules interactive. Look at the following infographics. See how interesting the visual elements are, and then imagine how boring it would be without them.
According to the creator, this infographic has collected 1,170 backlinks. Nehilo, right? Considering that its creation took a maximum of a few days ... This period was taken not from the noodle - we also once created an interactive infographic and also received a very good response (a lot of reposts and positive comments). So, if you have never used this type of content, we recommend that you try it - the result may exceed all expectations. In our case, for example, it was.
Well, if interactive infographics is too expensive for you (we don’t call prices, if you are interested, ask our managers), try creating a 3D infographic. Despite the fact that it is static, it looks much more impressive than its "flat relatives".
Reception number 4: Use the "skyscraper technique"
Passing by a tall building, have you ever wondered what height the fifth highest skyscraper in the world has? And the seventh? Hardly. If a similar question occurred to you, then it probably touched of himself tallest buildings in the world. And this is normal, this is an ordinary human feature - we like the biggest and best things in the world.
It is this feature that underlies the "skyscraper technique". What is it?
- Step 1: Find the material that someone has already created, and which brought a bunch of links to the creator. Usually this is indicated by a huge number of shareings and comments. But you can also make secure and check the selected article using the LinkTally service, which shows how many times and in which social networks this or that material was shared.
- Step 2: Copy the idea, but implement it many times better. For example, if someone created an incredibly successful article “9 Tricks to help you increase search traffic,” you should write an article “99 Tricks to help you increase search traffic.”
- Step 3: Give it to the right people. Mention other sites in your article and ask users to share it. This will give you more links and traffic.
This technique is very effective, although one condition must be met: the material must really be better and more useful than its predecessor.
Admission number 5: Use the search person
“More is not always better,” Neil Patel (discussed above) came to this conclusion, trying to increase the search traffic of one of his sites. And that's why. Once he wrote a very good article on how to increase the number of followers on Instagram. For a month, the material gathered a bunch of likes, sharing and - attention - 120.000 visitors from the search.
However, despite this number of views, this article did not bring any benefit. All search traffic that she attracted turned out to be untargeted, i.e. the people who came from the search did not become either subscribers or clients (the number of subscribers and revenue remained the same as before the publication of the article). Why did it happen? Because at that time Neil Patel did not have a clear portrait of her ideal client. It follows a simple conclusion:
In order to attract clean and high-quality targeted traffic, you must first understand your search person.
To do this, you need to paint each portrait in detail. Suppose there are techies among your target - people who are interested in all sorts of gadgets. In this case, the description may be as follows:
“Petya, aged 24-34. A single guy. He lives in a rented apartment, alone or with friends. He works as a designer in a small agency and dreams of his own business. He has two phones - an iPhone (for personal use) and a Nokia 113 (for work). Follows the events in the graphic design industry. Follows Twitter, subscribes to RSS blogs popular in this area. In his Twitter account he shares his achievements and information about current projects. On Facebook he puts out personal photos and videos. Vkontakte shares interesting posts about design and funny si from the life of designers. "
If your ideal client is similar to Petya, then you need to be careful when choosing keywords and sending your content in general. For example, if Peter is looking for a mobile phone, he is unlikely to type the phrase "mobile phone" into the search engine. More likely, he will write something like “Nokia Lumia Camera Resolution”. The difference between these two phrases is huge, because techies are well-versed in technology and usually look for specific information on a particular product that they plan to buy.
On the other hand, if Vasya, who is 35-49 years old, who works as a teacher and tries to feed his wife and two small daughters, would be your ideal client, he would hardly enter a query about Nokia Lumia. Instead, he would write "budget smartphone" or "cheap mobile phone."
As soon as you describe exactly the portraits of your ideal clients (there may be several of them) and start creating content, focusing on these people, you will immediately see qualitative changes.
Admission number 6: Ask, borrow, but do not steal
To receive traffic, it is not necessary to create your own content. Sometimes curation of someone else's content can bring much better results than if you created it yourself. Take, for example, the very popular KISSmetrics resource on the foreign Internet. The infographics borrowed by them (with reference to the link and thanks to its author) brought them more rassharivany than its creator. Over the week, infographics scored 1,910 tweets and 1,400 likes. Not bad for content, the creation of which was not spent a minute, is not it?
If you plan on doing content management, you should know the following:
- Better not to copy someone else's text content because search engines do not like when you take someone else's material, without adding any value to it.
- With photos and videos, things are easier. If you are copying a picture or video, simply add your own description to them, and also add a link to the source.
Reception number 7: Increase the speed of loading your site
You probably heard about this technique, but I can bet that it hasn’t been applied yet. Based on our own experience, we have long come to the sad conclusion: most of the owners of online resources underestimate the importance of the speed of loading the site as a ranking factor. And very vain. After all, users who did not wait for the page to load and left the resource are a clear sign that your site "does not bring them happiness." And soon the search engines will understand (and, most likely, have already understood) and will lower your position in the issue. If you do not want this to happen, optimize the download speed of the site today. How to do this is described in detail in our article.
Reception number 8: Make a website on responsive design
We didn’t dare to launch a website on an adaptive layout, but after Google’s statement that optimization for mobile traffic had become mandatory, all doubts were gone. And on August 30, 2013, VelikaPlaza began to look like this from a mobile device:
As soon as we did, the following changes occurred:
- The number of failures has drastically decreased (read about this in detail in our case).
- Mobile traffic is slowly but surely creeping up. The table below shows the monthly figures for visits from tablets and mobile phones.
And confirmation in the screenshot. There is no explicit explosion of mobile traffic, but a steady increase is seen quite clearly.
If you want to achieve the same results, pay attention to this method of optimizing a site for mobile traffic. Thanks to responsive layout, your website will “fly” not only on stationary PCs and laptops, but also on smartphones and tablets, which are often not as fast as computers.
Well that's all. Good luck!